Description

Public advice channels provide professional information on production factors, business management, markets and social security via radio, television, internet or print media. See also support for professional information.

Public funding must not undermine journalistic independence. Farmer organisations and cooperatives are particularly well-placed to become disseminators of trade information by setting up rural (specialist) publishing companies and publications.

Requirements

• Appropriate supply of the different food groups recommended by the World Health Organisation
• Clear responsibilities in public authorities
• Close cooperation and knowledge sharing with farmers' organisations
• Close cooperation and knowledge sharing with local advisory services
• Close cooperation and knowledge sharing with research institutions
• Dialogue with private sector and (civil) society on study content and research priorities to ensure their practical relevance
• Quality standards in agricultural advisory services that are in line with the national agricultural policy and definitions of good agricultural practice
• Publishing companies and media centres owed by the public sector
• Training opportunities for advisors that reflect the definitions of good agricultural practices and agricultural policy
• Skilled / specialised personnel to man the respective institutions / provide the respective services

Possible Negative Effects

• Reporting is not neutral
• Risk of subliminal advertising of certain products and services